Europæisk spam under Googles lup
Efter at have inviteret sine brugere til at komme med forslag til bekæmpelse af søgemaskinespam (se dette indlæg), har Matt Cutts efterfølgende annonceret at 2006 vil byde på en forstærket indsats over for europæisk søgemaskinespam. Med Googles nye kontor i København, betyder det med stor sandsynlighed at der også vil blive luget ud i dansk søgemaskinespam.
Og så er det vel på sin plads at henvise til de Quality Guidelines, som Google udstikker for webmastere og andre med fingrene i websitets kode og/eller indhold:
Quality Guidelines - Basic principles:
* Make pages for users, not for search engines. Don’t deceive your users or present different content to search engines than you display to users, which is commonly referred to as “cloaking.”
* Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
* Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links.
* Don’t use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Goldâ?¢ that send automatic or programmatic queries to Google.Quality Guidelines - Specific recommendations:
* Avoid hidden text or hidden links.
* Don’t employ cloaking or sneaky redirects.
* Don’t send automated queries to Google.
* Don’t load pages with irrelevant words.
* Don’t create multiple pages, subdomains, or domains with substantially duplicate content.
* Avoid “doorway” pages created just for search engines, or other “cookie cutter” approaches such as affiliate programs with little or no original content.