PPC - Betalte søgninger stiger med 41% i 2006
En ny Piper Jaffray rapport, viser at PPC (søgeords-baserede annoncer, f.eks. Google Adwords) forventes i 2006 at generere mere end $14 millarder. Små 100 mia. danske kroner.
Google vil stadig føre an:
“Over the next five years, we estimate the paid search industry will grow at a 37-percent CAGR [compound annual growth rate] to more than $33 billion in 2010, and we expect Google to capture the lion’s share of that revenue and grow faster than the market as a whole,” Rashtchy wrote in the Google research note.
