Realistic SEO Expectations
Realistiske forventning til SEO. Whalen skriver
Those who’ve been in the SEO biz for a number of years know how much more competitive it is these days as compared to a few years ago. The number of webpages indexed by search engines has doubled, tripled, and quadrupled in past years. On top of that, a good portion of site owners and webmasters know just enough SEO to be dangerous.
Om de konstante ændringer i søgemaskinernes resultater og arbejdet med at blive i toppen:
Even keyword phrases that nobody’s searching for can sometimes be difficult to obtain high rankings with unless you really and truly know what you’re doing. And even then, those rankings may be here one day, and gone the next.
Det sker ikke fra den ene dag til den anden:
If your site isn’t at least a few years old, your SEO efforts will be less likely to provide the results you want. This is one reason why your website optimization should always be seen as a long-term proposition.
Er SEO og organisk optimering død?
Absolutely not! But SEO that focuses on rankings for the most highly sought-after keywords in any given space is most definitely dying.
This doesn’t mean that you have to settle for keywords that receive few searches. It just means that you have to broaden your horizons and see the big picture.
Vær vågen!
And remember, there are plenty of companies that will say they can do whatever you want them to do. You want to be #1 for spring? Sure, no problem. They will happily take your money, do some work, and promptly get no results. Don’t blame them though — they were just telling you what you wanted to hear.